John Lovett's Blog at Web Analytics Demystified - Latest Comments

Re: New Research on Social Marketing Analytics

Scott — Thu, 29 Dec 2011 22:34:29 -0000

Hi guys, I am a Phd student, trying to find the latest research ideas in Social media marketing, throw me as many ideas as you can, thanks.

Re: Counting ROI in Pennies with Social Media

deanshaw — Sun, 18 Dec 2011 23:59:33 -0000

Appreciate the debate. Here's the best long-form comment I can muster late on a Sunday night http://wp.me/pKLGG-6g #WhoopDeeFrigginDo ;)

Re: Google’s New Social Data Hub

datalicious — Mon, 12 Dec 2011 03:32:20 -0000

This sounds a lot like the fruits from the Postank aquisition http://techcrunch.com/2011/06/... Great platform, already had a GA integration

Re: Google’s New Social Data Hub

Justin Cutroni — Thu, 08 Dec 2011 07:08:35 -0000

John,

This is a great writeup. In fact, I just quoted you 5 times when posting my thoughts on this new development.

I absolutely agree that this will be a huge win for marketers and anyone looking to get the complete picture of social media performance. I think it really showcase the value of off-site/on-site data integration. Having one tool that will show me the trend of content distribution, then traffic from that content, and finally revenue from that content, is a very exciting thought.

I would love your opinion on PII. I expect this feature to include social media account names, which could very well be PII. This is something that I point out in my post.

Justin

Re: Google’s New Social Data Hub

KeithBurtis — Wed, 07 Dec 2011 17:27:54 -0000

John, My favorite part of that article, "Typically this yields low-hanging counting metrics which can be of some value, but more often than not end up as isolated bits of information that don’t provide business value."

Right on! Much of this is actually doable right now through referrer segmentation. It will be very interesting to see how Googles new and upcoming offerings will pump that up! Now, you talk about this social data hub being a potential boon for new and upcoming platforms. I'd be interested in discussing that more as it seems that lately hoarding network data seems to be the decision du jour.

Thanks for the great wrap-up. Looking forward to digging in more!
@KeithBurtis

Re: Moneyball Will Put Web Analytics on the Map

John Lovett — Tue, 27 Sep 2011 20:29:36 -0000

@Rudi ~ Me too. I gave my neighbor a copy of my book just to be nice, and I don't think he's opened his blinds since ;-)

@David ~ Better late than never!

@Alice ~ That's awesome! I went to see it with my wife on Friday too and she turned to me and said ... "Wait, are you supposed to be Jonah Hill?!" I guess she wanted Brad Pitt. Ahh well...

Re: Moneyball Will Put Web Analytics on the Map

Alice Watson — Tue, 27 Sep 2011 20:03:07 -0000

We had a team outing at work last Friday to see this movie, and I joked that it was work related as it explained what I did. Somehow my co-workers didn't buy it though.

Re: The Social Technology Spectrum

Joomla Developers USA — Fri, 23 Sep 2011 06:50:38 -0000

Hi really thanx for the article i am looking for the information got this article very informative .

Re: Moneyball Will Put Web Analytics on the Map

David McBride — Thu, 22 Sep 2011 17:35:40 -0000

John,
I just recently read Moneyball and had the same thoughts on its parallels to our industry. As is often the case, I was eight years late to the book, but I liked it so much I bought copies for my entire team. We're going to have an Analytics book club one of these days. Maybe I can even expense my movie tickets this weekend!
Thanks for the post.
David

Re: Moneyball Will Put Web Analytics on the Map

Rudi Shumpert — Thu, 22 Sep 2011 02:06:44 -0000

John,

I sure hope it puts our industry on the map. Or at least I'd settle for my neighbors to be able to grasp a better understanding of what we do ;)

-Rudi

Re: The Social Technology Spectrum

40deuce — Wed, 14 Sep 2011 17:09:54 -0000

Thanks so much for including Sysomos in here!

And yes, you're right that there can be a bunch of crossover of some of these programs. I could see Sysomos fitting into at least 4 categories you have listed above.

Cheers,
Sheldon, community manager for Sysomos

Re: The Social Technology Spectrum

John Lovett — Wed, 14 Sep 2011 00:41:15 -0000

Hi Marta,

Thanks for your comment. Yes, my category of management is very close to Social CRM, but I intentionally avoided that term because I believe that social is not just a flavor of CRM, but in fact an integral part. Salesforce.com is making this a reality as they continue to build out and acquire social technologies to add to the business intelligence and sales support functions. Further, I envision this category not merely as a means to manage your social customers, but also to manage your employees using social technologies.

Regarding linking social data with other sources: certainly there many technologies that make this possible. In fact, I've worked closely with IBM and Teradata to conceptualize the concept of True Profiles within customer data warehouses. Yet, I still see these capabilities as a data integration elements rather than true social technologies.

Yet, you bring up a good point in that the technology stack is quite large and there's lots to consider. Cheers, John

Re: The Social Technology Spectrum

Marta — Tue, 13 Sep 2011 20:51:55 -0000

The management solutions I would call it social CRM Solutions in the analysis technologies don't forget about data driven tools that focus on setecting patterns in text data( sentiment analysis) and tools that link the social data with other web and offline data sources

Re: Thoughts On Our 1st G+ Foray

Tim Wilson — Thu, 18 Aug 2011 12:01:35 -0000

Having solid moderation was definitely key, but it was fun and thought-provoking. I'd be up for more!

Re: Thoughts On Our 1st G+ Foray

John Lovett — Wed, 17 Aug 2011 14:44:28 -0000

Hi Emer! It was great to have you (even if you only showed a painting instead of your real self). And yes, I agree that a moderator with the sense of Adam Greco is mandatory.

We'll strive for "giddifying" again real soon.

Re: Thoughts On Our 1st G+ Foray

Emer Kirrane (@Exxx) — Wed, 17 Aug 2011 14:36:51 -0000

I very much enjoyed the hangout! It's not a format I would generally be too comfortable with, what with the moving pictures element but it was a great experiment.

I was also a bit distracted as I was working on something on the same time, but I rarely have the opportunity to be in a room with such great analytics heads so it was giddifying to be able to listen to and chat with such an amazing group. I think there does need to be a moderator - and Adam did try to drag the group back to the topic at hand (innovation) when it meandered into the good old privacy topic.

The hour absolutely zoomed by and I'd definitely be interested in hanging out again.

Re: Facebook Analytics: Part I – The Measurable Ecosystem

Caleb — Wed, 17 Aug 2011 01:05:19 -0000

This looks like an interesting set of articles on Facebook Analytics and I believe if you use these correctly you can learn a lot about your existing Facebook fan page for your business and know how to measure a new fan page to see how successful it is and what you are doing to make it be successful.

Re: 2010 Web Analytics Events & Conferences

Randhir — Fri, 22 Jul 2011 05:45:04 -0000

Great Post, John. Might end up going to the IMC in Vancouver.

I would love to get an update on Events in Asia (Singapore, HK, Sydney, etc) and in particular in India so I can plan travel budgets for the year.

Re: Tweeting on Schedule

Gayle — Tue, 12 Jul 2011 13:33:16 -0000

I encourage you to try Objective Marketer. It lets me schedule/repeat tweets.

Re: Tweeting on Schedule

Matt — Wed, 11 May 2011 04:46:27 -0000

Dan and Ethan from FlowTown answered a question on Quora about the inner operations of time.ly: http://www.quora.com/Flowtown/...

According to Ethan, Time.ly looks at the # of native RTs in the past 199 tweets and groups them by hour. Then they schedule your tweet in those hours.

Re: Tweeting on Schedule

Leslie Mason — Thu, 28 Apr 2011 22:51:37 -0000

I started with TweetDeck as well and am now using HootSuite for the streams and ease of filtering. Up until recently scheduling my tweets was fairly simple but I now encounter problems when scheduling. Thanks for the additional suggestions... I'll start with timely.is and work my way through your list!

Re: Tweeting on Schedule

Sophia — Wed, 27 Apr 2011 20:43:32 -0000

Hi, John.

Thank you for the Crowdbooster mention! We're happy to help on live chat support if you need anything.

Hope the features are still treating you well. Enjoy your day.

Sophia
Social Media Manager, Crowdbooster

Re: Tweeting on Schedule

John Lovett — Wed, 27 Apr 2011 17:35:27 -0000

@Jon ~ Indeed the timezone challenge is one that makes a compelling case for scheduled Tweets. As an east coaster I feel a sense of duty to Tweet the news for the west coast to see when they awake...but alas, many of these may still go unnoticed.

@Rudi ~ Us analytics guys need to stick together ;-) I agree that Timely.is is slick, but if I'm making an argument to a client or internally about when to Tweet, I want the data to prove my hypothesis and why I trust the technology.

@Sheldon ~ I agree with your points entirely and also recommend that this is a broadcast mechanism, not a conversation starter. Keep producing that good, good research :-)

Thanks for the comments all, keep 'em coming!
John

Re: Tweeting on Schedule

40deuce — Wed, 27 Apr 2011 15:42:29 -0000

I mainly like to publish my tweets on my own at specific times, but there are times I get busy and find a need to actually schedule them. I've been using Timely since it was in private beta )it sometimes pays to know people) and love it. I think it does a pretty good job of sending my scheduled tweets out at a time that they may garner the most views.
However, I only schedule tweets that link to content I want to put out. I wouldn't recommend anyone schedule tweets that are meant to really engage their followers because if you're not there when they become engaged you stand the chance of having people think you're ignoring them.
That's my personal view anyways.

Cheers,
Sheldon, community manager for Sysomos

Re: Tweeting on Schedule

Rudi Shumpert — Wed, 27 Apr 2011 12:18:35 -0000

John,

I've been playing with time.ly and so far I like it. It would be nice to see exactly how they calculated when the best time to send would be, but it is a nice clean tool all the same.

-Rudi